In the fast-paced, digitally driven world of banking, one thing is clear: attention is currency. If your prospects and clients aren’t seeing you, they’re likely seeing someone else. That’s why forward-thinking Relationship Managers (RMs) must embrace video marketing as a core tool to build visibility, trust, and loyalty.
Whether you’re managing retail, commercial, or corporate clients, video content can humanize your approach, simplify complex solutions, and make you (and your bank) stand out in a crowded marketplace.
Why Video Marketing?
Video is no longer just a nice-to-have—it’s a powerful medium for storytelling and influence. According to global marketing statistics:
- 72% of consumers say they prefer learning about a product or service through video.
- Video posts on LinkedIn get 3x more engagement than text-only posts.
- People retain 95% of a message when they watch it in a video, compared to 10% when reading it.
For RMs, this means one thing: your clients are watching—so give them something worth watching.
How Relationship Managers Can Use Video Strategically
1. Introduce Yourself Authentically
Don’t wait for clients to meet you in person. Create a short, warm, and professional video to introduce who you are, your role, and how you help businesses or individuals achieve their financial goals.
“Hi, I’m Jane from National Bank. I work with SMEs across Nigeria to help them access tailored funding and cash flow solutions. Let’s talk about how your business can grow with us.”
This builds trust before the first meeting ever happens.
2. Explain Financial Solutions Clearly
Many clients find banking products complex. Use short video explainers (60–90 seconds) to demystify them.
Topics could include:
- “How invoice discounting works for SMEs”
- “3 ways to protect your business from FX risks”
- “How to manage working capital more effectively”
This positions you as a helpful expert, not just a salesperson.
3. Showcase Success Stories (With Permission)
Nothing builds trust like real stories. Share brief case studies where your bank supported a client’s growth journey.
“We helped Agro Ltd secure a ₦150M facility to expand their production capacity—here’s how it worked.”
It shows capability and results without being promotional.
4. Stay Top of Mind
Use video to check in with your portfolio clients or send regular updates on economic trends, market shifts, or policy changes.
Example: “Here’s what the new CBN directive means for your import business.”
Clients appreciate proactive communication—and it differentiates you from competitors.
5. Celebrate Milestones and Community Impact
Use video to highlight your bank’s CSR, awards, or team achievements. This builds emotional connection and brand loyalty.
Example: “We just launched a financial literacy program for 500 women entrepreneurs. Here’s why it matters to us.”
Tools and Tips to Get Started
- Keep it short (under 90 seconds for most videos).
- Use natural light and a quiet setting.
- Speak clearly and be conversational.
- Use captions (many people watch without sound).
- Use tools like Canva, InShot, or CapCut for simple editing.
- Upload directly to LinkedIn, WhatsApp, or YouTube Shorts for organic reach.
Real-World Use Case
Bank RM Spotlight: Ade works with SMEs and started creating weekly “Business Tip Thursday” videos on LinkedIn, offering short advice on credit, cash flow, and digital banking.
Within 3 months:
- He grew his visibility and gained over 200 new business connections.
- Closed two new deals from prospects who reached out after watching his videos.
- Improved his internal reputation as a “go-to” RM in his branch.
The Bigger Picture: Acquisition & Retention
Video isn’t just content—it’s connection. It allows clients to:
- See your face
- Hear your voice
- Feel your energy and expertise
This creates stronger bonds, opens conversations, and keeps you top of mind. And in a world where people bank with people they trust, that’s priceless.
Final Thought
Video marketing isn’t reserved for influencers—it’s a strategic tool for modern relationship managers. If you want to win more business, retain key clients, and build a standout professional brand, start showing up on camera.
Your next client is watching. Make it count.
